Turning
Wireframes into
Experiences
DriveGenie is an on-demand driver service platform designed to make hiring professional drivers simple, reliable, and accessible. The product focuses on solving everyday mobility needs—whether it’s a one-time ride, scheduled booking, or upcoming car-related services like wash and servicing.
The goal was to create a straightforward and dependable experience that reduces friction in booking and improves service efficiency.
My Role & Journey
Redefining On-Demand Driver &
Car Services with DriveGenie
I led the design direction and execution for DriveGenie, focusing on improving usability and modernizing the product experience. I worked closely on restructuring the platform, refining the interface, and enhancing the overall interaction flow.
From redesigning the home screen to improving core booking journeys, my focus was on making the product more intuitive and functionally efficient.
Key Challenges
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Confusing booking flow leading to drop-offs
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Outdated and visually inconsistent interface
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Lack of clarity in service selection and navigation
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Poor user guidance during the booking process
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Limited engagement and product communication
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Operational gaps in handling driver-side interactions
Key Results
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Redesigned the home screen to improve clarity and usability
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Simplified the booking flow for faster decision-making
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Improved service structure and hierarchy for better discoverability
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Designed a clear driver interaction flow for smoother service handling
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Introduced Genie News to keep users informed and engaged
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Refined the UI with a more modern and consistent visual system
My Contributions
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Led end-to-end UI/UX design and creative direction
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Completely revamped the home screen experience
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Improved booking journeys and interaction flows
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Designed driver-side interaction flows for better service execution
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Conceptualized and integrated Genie News
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Elevated the overall UI to a more modern and refined standard
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Built a consistent and scalable design system
Zaaapit is a quick-commerce platform focused on delivering fashion and lifestyle products for both men and women. Built around speed and flexibility, it offers Rush delivery (within 30 minutes) and Relax delivery (2–3 days), along with a unique Try & Buy experience that allows users to try products before making a purchase.
The platform is supported by a dedicated partner ecosystem, including a delivery partner app that enables efficient order management and seamless last-mile delivery.
Reinventing Fashion Commerce with Zaaapit
My Role & Journey
Zaaapit was developed as a client project, where I led the design direction from the ground up. From crafting the brand identity to building both the customer app and partner app experiences, I ensured a cohesive, scalable, and user-centric product ecosystem.
I was involved from the initial concept stage, transforming ideas into a complete end-to-end product experience.
Key Challenges
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Building both customer and partner apps from scratch
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Creating trust for a Try & Buy model in an online environment
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Designing two distinct delivery experiences (Rush vs Relax)
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Ensuring seamless coordination between users and delivery partners
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Maintaining speed without compromising usability
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Establishing a strong brand identity in a competitive market
Key Results
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Designed a dual-app ecosystem:
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Customer App → Shopping, browsing, Try & Buy
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Partner App → Order handling, navigation, delivery flow
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Created Rush (Dark UI) and Relax (Light UI) experiences
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Designed an intuitive order assignment and tracking flow for partners
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Built a clear and scalable design system across both apps
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Ensured smooth interaction between ordering → fulfillment → delivery
My Contributions
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Led end-to-end UI/UX design and creative direction for the client project
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Designed the Zaaapit logo and complete brand guidelines (brand book)
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Built the product from scratch, from wireframes to high-fidelity UI
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Introduced a dual-mode experience (Dark for Rush, Light for Relax)
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Designed the Try & Buy feature flow to enhance user confidence
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Directed the design process and collaborated with the team
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Delivered a scalable and consistent design system
Helioops a government-backed platform designed to simplify rooftop solar installation, maintenance, and service booking—seamlessly connecting customers with verified service partners to deliver structured, on-demand solar solutions for homes and industries.
My Role & Journey
Transforming Solar Service Accessibility with Helioops
I led the design direction from the ground up, shaping Helioops into a clean, trustworthy, and user-friendly solar service platform.
From creating the brand identity and design system to building end-to-end user experiences, I worked closely with the team to ensure the product feels reliable, scalable, and aligned with government-grade usability standards.
Key Challenges
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Lack of a centralized platform for solar installation & maintenance services
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Complex service understanding (Off-grid, On-grid, Hybrid) for non-technical users
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Low trust and clarity in booking government-related services
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Poor structuring of service flows and scheduling systems
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Need for a scalable UI system for multiple service categories
Key Results
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Improved clarity in service selection and booking flow
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Reduced user confusion around solar service types
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Enhanced trust through clean, government-aligned UI design
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Faster booking experience with intuitive scheduling system
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Established a scalable foundation for future energy services
My Contributions
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Designed the Helioops brand identity, logo & color system
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Managed the complete UI/UX from scratch (0 → 1)
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Created wireframes, user flows, and high-fidelity designs
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Defined the design system for consistency and scalability
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Led design execution and collaborated closely with the team
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Iterated continuously through reviews, corrections, and improvements
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Codemonsters Jobs is a recruitment platform designed to connect job seekers and recruiters through a structured and efficient hiring experience. Inspired by platforms like Naukri and LinkedIn, it focuses on simplifying job discovery, application flow, and talent matching within a clean and user-friendly interface.
The objective was to create a platform that reduces friction in hiring while making the experience more intuitive and accessible for both candidates and recruiters.
Streamlining Digital Hiring with Codemonsters Jobs
My Role & Journey
I worked on Codemonsters Jobs as a design-led initiative, where I restructured the brand identity and led the product design direction. From refining the logo to building the platform structure through wireframes, I focused on creating a clear and scalable user experience.
My role involved shaping the product foundation, improving usability, and ensuring a consistent visual and interaction system across the platform.
Key Challenges
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Cluttered job portal experience with poor information hierarchy
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Difficulty in navigating and discovering relevant job opportunities
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Lack of clarity in application flow and user journey
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Outdated visual identity and inconsistent design language
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Need for a scalable structure for future features
Key Results
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Improved clarity and usability across the platform
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Enhanced job discovery and navigation experience
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Stronger brand identity with a refined visual system
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Faster and more efficient application flow
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Built a scalable foundation for future product growth
My Contributions
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Led design direction and product structuring
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Restructured the Codemonsters logo and brand identity
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Created end-to-end wireframes for the platform
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Defined user flows for job search and application
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Improved usability through better layout and hierarchy
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Delivered a clean and scalable design system
A next-generation agritech platform leveraging AI, IoT, and real-time data to empower farmers with smarter decision-making—bringing precision, predictability, and efficiency to modern farming.
My Role & Journey
Transforming Precision Agriculture Experience with Fyllo
I joined Fyllo as a Multimedia Designer and progressed to a Senior Multimedia role, contributing to enhancing the platform’s digital and visual experience.
My focus was on simplifying complex agritech concepts through engaging multimedia assets, including GIFs and visual content. I worked closely with the team to improve product presentation, introduce new visuals, and support feature and product additions.
Over time, I played a key role in refining visual communication, making the platform more intuitive, engaging, and aligned with its technology-driven vision.
Key Challenges
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Communicating complex agritech data in a simple, user-friendly way
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Low visual engagement in a data-heavy platform
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Lack of dynamic content to explain product capabilities effectively
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Need for better visual storytelling for IoT-based solutions
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Maintaining consistency across evolving product features
Key Results
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Improved clarity in communicating complex agricultural insights
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Enhanced user engagement through dynamic visual content
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Stronger product understanding for users interacting with the platform
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More polished and consistent visual experience across features
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Elevated overall perception of the product’s innovation and quality
My Contributions
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Designed and delivered multimedia assets including GIFs and visual creatives
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Simplified complex agritech workflows through visual storytelling
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Contributed to adding and enhancing product visuals within the platform
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Played a key role in improving user engagement and visual experience
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Progressed into a Senior Multimedia role, leading visual improvements
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